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Tesco Revamps Beloved Range Online After 7 Years: Shoppers Go Wild

If you've ever caught yourself getting distracted by the clothing section in Tesco while nipping for your weekly shop , you’re in luck.

Tesco has finally made its F&F collection available online, allowing shoppers to easily browse through a broad selection of 'trendy and budget-friendly apparel' right from their devices.

Customers were previously able to purchase F&N clothes via Tesco's online platform, Tesco Direct, but this option was discontinued in 2018.

Customers were able to purchase products from the range via Next up until the retailers ceased offering F&F in January 2024.

Now, following a seven-year break, Tesco is simplifying things for customers.

Women’s, men’s, and children’s apparel, shoes, and accessories can be purchased here. Tesco.com via the Grocery and Clubcard app.

The collection includes trendy and premium F&F apparel, encompassing sports clothes and athleisure. Additionally, it will showcase exclusive partnerships and sought-after seasonal products like school uniforms.

Axofa’s assessment of Tesco’s F&F apparel line

Axofa’s Alice Giddings evaluated F&F’s apparel collection earlier this year. She tested out a cream knit sweater, a cream satin slip skirt, and black moccasin crocodile print shoes, amounting to a sum of £67 altogether.

Although doubtful about the standard of supermarket-branded clothing, she mentioned being 'pleasurably surprised' by the F&F collection.

She mentioned: 'Overall, the attire reminded me of a trust fund baby, and I really liked that. The skirt, featuring an appealing cut along the left side, stood out to me; even though it was quite pale, it didn't appear transparent.'

Read Alice’s full verdict here .

Tesco aims to broaden its online selection in the upcoming months.

Katja Ahola Klamkin, the group managing director of Tesco for home and clothing, stated: "We are delighted to introduce F&F clothing to Tesco.com along with our Grocery and Clubcard App.

'We understand that our customers appreciate the quality, affordability, and style of F&F, and this will make it simpler and more convenient for them to purchase the collections they adore.'

Customers are advised that a delivery charge of £3.99 is applicable to all orders; they can opt for express delivery at an additional cost of £5.99 on any order.

Certainly, shoppers are thrilled. This information was posted on Facebook and popular savings platforms like Extreme Couponing & Bargains UK, garnering numerous responses.

One user remarked, 'it’s high time', whereas another expressed they were 'excited'.

Chelsea Wright wrote: ‘What a time to be alive.’ While Penny Kilby commented: ‘Oh nooooo rip our banks.’

Lauren Hughes commented: 'This might be the most amazing yet utterly disappointing update I've ever heard.'

F&F Cheltenham also informed its followers of their shift to an online presence via TikTok. A user named @joannemiller25 commented: “This news brightened my day.”

Jennifer Ledward commented: "This is the best news; I absolutely adore your clothing." Meanwhile, Keily Fletcher noted: "My bank account won’t be too pleased with this," and Lorna complimented the 'gorgeous items' along with their 'excellent' fit.

This coincides with the introduction of Tesco Marketplace, a 'one-stop-shop' where customers can purchase thousands of items from Tesco’s partner stores.

Would you like to share a tale?

Reach out via email AxofaLifestyleTeam@Axofa.co.uk .

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